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Management Studies

Construct a TWOS strategy formulation matrix (only strategies) for Bayer-Monsanto company to solve main problems and issues. Provide a description of the most relevant strategies only. Explain why these strategies may be feasible to solve 1st and 2nd tier problems.

Strengths

1. Cutting time in developing chemicals

2. Genetically Modified seeds made faster

3. Annual pro-form R&D budget of EUR 2.5 billion

4. Extensive data collection and computaiton

5. Creation of a leading platform in Digital Farming

6. Adcanced Technology

7. Diversified Operations

8. Strong Brand Portfolio

Weaknesses

1. Poor Public Image

2. Opportunites (drought-tolerant & pest tolerant seed)

3. Improve Image Campaign

4. Negative Public Perception

5. Poor adjustment to Roundup's patent protection expiration

6. Poor forcasting of cultural differences in food preferences

7. Environmental Campaigners not accepted use of genetically modified organisms

8. Glyphosate-based herbicide Roundup

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92473440

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