Considering the need for emotional connection with customers, how does this vital component of branding relate to the three ways to 'jumpstart' your brand?

3 Ways to JumpStart your Brand

1. Understand Brand Strategy

This is the marketing support for your brand; your connect with your customers. How do you understand their preferences expectations, and behavior?

2. Create a Brand Brief

This is your design and marketing plan which lays the foundation for long-term branding efforts. What is your mission? Who is your audience? What value are you offering?

3. Perform Internal and External Audits

Evaluate whether your branding efforts are in line with both the value you are providing consumers, and whether you are appropriately meeting the needs of your audience and the competitive landscape.