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Considering the issues on 200 words or more each. Answer Questions 1 & 2 "Considering the Issues"

1. O'neill says that advertisers create in consumers a sense of need for products. Do you think it is ethical for advertisers to create such a sense when their products are "generic" and do not differ from the competition ?

Do you feel that you "need" one particular product over another , such as starbucks coffee instead of dunkin donutes brand?

2. O'Neill believes that advertising language mirrors the fears, quirks,and aspirations of the society the creates it. Do you agree or disagree with this statement? Explain your view.

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