problem1. Describe the differentiations between marketing strategies and marketing tactics and describe THREE marketing growth strategies which can be considered by the marketing management.
problem2. describe what you understand by the subsequent marketing terms:
i) Product positioning
ii) Benefit segmentation
iii) Psychographic segmentation
problem3. Describe the popular marketing controls which marketing managers can use to verify the whole effectiveness of their marketing activities.
problem4. Consider the value of Product Life Cycle to strategic marketing planning and determine the practical limitations of this model.
problem5. describe the main internal and external factors you would consider when setting price for a new product.
problem6. describe the significance of marketing research to the development of strategic marketing plans.
problem7. prepare concise notes on THREE of following:
i) Test marketing
ii) Adoption process
iii) Selective distribution
iv) Physical distribution
problem8. Describe what you understand by the expression sales promotions and describe THREE popular sales promotions methods which can be used to support launch of a new product.