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Consider the payoff table below that shows the percentage increase in market share for Company A for each combination of Company A and Company B strategies. Assume that Company B implements a mixed strategy by using strategy b2 with probability 0.5 and strategy b3 with probability 0.5. Company B decides never to use strategy b1. What is the expected payoff to Company A under each of its three strategies? If Company B were to always use the stated mixed strategy probabilities, what would the optimal strategy for Company A be?

		Increase	Company BQuantity	Extend
		Advertising	Discounts	Warranty
		b1	b2	b3
	Increase Advertisinga1	4	3	2
Company A	Quantity Discountsa2	-1	4	1
	Extend Warranty a3	5	-2	5

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91591830

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