Consider the last time you bought a computer or mobile device for accessing the Internet. What were the major factors that influenced your behaviour as you moved through the buying-decision process? Why were these factors important to you?

Now consider how you would approach this decision if you were responsible for buying this type of equipment for an organisation for which you worked to be used by all of its employees. How would the buying process and the factors that would influence your decision be different from your own personal purchase?