Consider the information in the case, do your own research on the topic and watch the videos. Consider gender, age and group buying and apply it to the following two questions. Remember business format 1-2 well written complete paragraphs per question single spaced, ragged right. No more than a page and a half.

1.) The next demographic the NFL plans to tackle is the EU (European Market). They have two games planned this season in London. They sell a lot of merchandise and fill every seat every game. What is the biggest perception they will need to overcome to be successful? Or How could the NFL adjust their perception of their female fan and improve their relationship with base.

2.) Read the statics below and based on any one statistic or buyer behavior give the NFL a recommendation to increase women as NFL participants. Tie your recommendation to any buyer behavior we have studied this semester. Be Specific.