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Consider the following five questions:

1. Provide an outline of a strategy map for Patagonia.

2. Identify and discuss at least four relevant HRM policies/activities that Patagonia has instituted in order to help HRM contribute to achieving Patagonia's strategic goals and develop and retain a committed talent pool. (Note: Covering more than the required minimum of four HRM policies/activities may lead to bonus points if all is developed and justified well).

3. What type of HRM system has Patagonia installed ? Explain.

4. Watch the webinar by Dave Ulrich (first 45 minutes). Provide a two-page reflection on what you think is brought forward as a message in this webinar.

5. Use the aforementioned webinar to comment (positively and/or negatively) on Patagonia's HRM approach.

Operation Management, Management Studies

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