Consider the external environment and relevant factors in the Macro-Environment in your company and respond to the following questions:

Explain “What Factors Are Driving Industry Change? It would be appropriate for you to answer these questions in light of the current situation with your company, and discuss this with your co-managers. Once you have discussed and debated this with your co-managers you must decide “How Are Industry Rivals Positioned In the Market?”; “What Strategic Moves are Rivals Likely to Make Next?” and “What Are the Industry’s Key Factors?