Consider political, economic, technological, and sociological environments. GLOBAL SITUATION: “Should I sell my products in foreign markets? Which markets should I enter?” These are fundamental questions virtually every business owner and manager, regardless of company size, will ask at some time in their career. Often, firms will enter foreign markets without doing initial analysis. This video outlines the analysis firms should use to evaluate different countries to assess their potential and the associated risks. explains how to do:

Economic Analysis;

Sociocultural Analysis;

Infrastructure Analysis;

Political Risk Assessment.