Consider how you evaluate whether a firm is "one of the good guys" or not. What are some of the factors that you use to make this determination? Do you actually know the facts behind each of those elements, or has your judgement been shaped by the firm's reputation? Identify one firm that you believe to be decent or ethical and make a note of the bases for the conclusion. Now, using the Internet and other relevant sources, explore the firms' culture and decisions, checking the results if your research against your original impressions of the films. Try to evaluate the cultures and decisions of each film as if you had no idea whether they were ethical. Were you accurate in your impressions or do they need to be modified slightly?