(Answered) Consider a brand with a well-defined target market for

Management Studies

Consider a brand with a well-defined target market. (For example, Vans sneakers and skaters or indie music lovers.) Although it is unlikely, now imagine that the company wants to target a secondary market, which is the polar opposite of its traditionally-targeted market. What kinds of issues will its marketers need to address? On what kinds of actions should they focus?

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