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Management Studies

Consider a bookstore that gives customers a card to be punched for each book they buy. With ten punches, they get a free paperback of their choice. This low-tech system leverages the force of customer power: By promising customers future benefits, it reduces their motivation to switch suppliers even if another store sells books for less. How could a bookstore use technology to make this loyalty program more effective in retaining customers?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93067033

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