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Conduct your on the following PR nightmares, such Martha Stewart, Firestone and Ford, Enron, World Com, Tyco, and the Tylenol scandal of the 1980s. Compare how Ford and Firestones’ approach differed from J&J’s approach. What could they have done better? Firestone had recalled all the tires, what would the cost have been? Ford wanted Firestone to recall all of the tires, but Firestone wanted to recall only a certain lot. At the end of the debate, did anyone win? Firestone lost market share, Ford lost market share, and the public lost trust in both companies. Discuss these and other scandals and the impact of public relations in each case.

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Operation Management, Management Studies

Category:- Operation Management
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