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Conduct a SWOT analysis using the information you gathered in Module 1 regarding your chosen process. Review the various readings to identify the structure of a SWOT analysis.

This SWOT analysis will be conducted on the current processes in place for your organization that are related to your chosen management issue.

You should clearly highlight the weaknesses as you will need to convince the board that the process should be changed.

After completing your SWOT analysis, provide a short one-page summary on how you plan to use your SWOT as a management tool when improving or changing the current policy.

You should also be addressing how your management theory will help you apply your SWOT analysis.

This assignment should include:

A comprehensive SWOT analysis. Clearly highlight the weaknesses as, in Module 8 you will need to convince the board and all the stakeholders that the process does need to be changed.

A one- page (200-300 word) summary that explains how you plan to use your SWOT analysis as a management tool.

Using the management theories you selected in the discussion this week and your SWOT analysis, develop at least a 2 1/2 page business strategy that will help you address the weaknesses that were identified as a result of your analysis

This assignment should be a total of 3 1/2 - 4 pages.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92652098

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