Conduct a search on a successful application of big data in the financial industry and give a brief summary of the selected article. The summary should include the following:

(i) business and big data analytics objective(s),

(ii) data used

(iii) big data application,

(iv) how the big data application helps to achieve the stated business objective and

(v) at least two (2) limitations of the application.

Please attached the selected article. You can refer to the case studies in the iSG as a guideline.