Conduct a research on the following aspects of strategic management of any ONE of the chosen Organizations that are serving the Global Consumer Market.

1. Provide an Introduction of the chosen organization, its background and type of business.

2. Discuss the mission and vision statements of the organization. Assess the significant manner in which the company’s mission and vision aligns with the long-terms goals and strategic direction of the organization.  

3. Analyze the external environment, industry, and internal capabilities for the organization.

A. Assess the business level strategy of the organization by conducting a SWOT and PESTLE analysis.

B. Determine the fundamental way in which each sector influences its competitive position within the industry. Provide rationale to support the response.  

4. Analyze the central manner in which the strategies of the company’s business leaders have adapted to cultural differences in order to both facilitate effective operations within global markets and drive new strategic initiatives with improved innovation excellence.

5. Evaluate the superiority of this company’s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared toward increased performance and profitability.  

6. Recommend one (1) appropriate new business strategy for the company that may maximize profitability and improve competitiveness in the industry.

7. Analyze the strategies that the internal leadership of the organization has taken to discourage unethical behavior.

8. Assume that the organization is in need of organizational change and must alter existing strategies. Recommend three (3) specific ways in which the organization could change functional, business, and corporate strategies, as well as organizational structure and control in order to improve business performance and competitiveness in their industry.