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Concerning Fiat Chrysler, Amazon, or Google: Who are the current customers/users? What do the customers buy/use? What changes can the company/brand expect in the near future? How can the company/brand better serve its customers? What are the strengths/weaknesses of the company today? What do the company do well in/no so well today? How can the company/brand improve on its weakness and grow in its strengths. Define the business environment(political, legal,tech, economic, societal factors? Define the business partnerships. Does the company/brand have any current partnership, and are they good for the company/brand. Any competitors? Name 3 recommendation you can pass on to future management regarding the future direction.

Marketing Management, Management Studies

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