Concept of Branding

Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization's IMC.

The paper

• Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style Must include a separate title page with the following:

? Title of paper
? Student's name
? Course name and number
? Instructor's name
? Date submitted

• Must use at least two scholarly sources in addition to the course text.