Dell Computer has hired you directly out of a high quality MBA Program to join its integrated marketing communications team. You have been tasked with composing a synergistic mix of Web 2.0 technologies to promote flagging desktop sales. It is understood that others on your team will address other promotional tools. Considering a healthy but not exorbitant promotion budget,

(a) Compose an outline of the Web 2.0 technologies, message, and timing you would emphasize and

(b) Explain how your recommendations will create synergy (where the whole is greater than the sum of its parts) in support of the organization's objectives. Be creative, but ensure synergy above all.