Complete the final phase of your New Product" Apple Alarm" Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following:

• Executive summary

• Situational analysis

• Market growth potential and competitive analysis

• Segmentation, target market, and positioning

• Pricing and distribution strategies

• Marketing communication plan

• Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)

• Intended marketing objectives for Y1, Y2, and Y3

• Implementation milestones

• Evaluation and control metrics and methodology to measure performance

• Contingency plann