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Complete discussion question 13 in "Hypothesis Testing" of the textbook. Include a 2 page full explanation of the process you use and the rationale for your decisions in your answer to parts A and B.

A computer manufacturer is introducing a new product specifically targeted at the home market and wishes to compare the effectiveness of three sales strategies: computer stores, home electronics stores, and department stores. Numbers of sales by 15 salespeople are recorded here:

Electronics store: 5, 4, 3, 3, 3

Department store: 9, 7, 8, 6, 5

Computer store: 7, 4, 8, 4, 3

A) Test the hypothesis that there is no difference between the means of the retailers (alpha=.05).

B) Select a multiple comparison test, if necessary, to determine which groups differ in mean sales (alpha=.05).

believe I am supposed to use T Distribution as some examples in my book have pointed towards using that.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91237116

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