Complete a set of questions based on personal moral ideas and beliefs using peer-reviewed articles to supplement interpretation and reasoning. (Total: 1000-1200 words)

Answer all 4 questions below to satisfy the requirements of this assessment task.

QUESTION ONE: In your own words identify and briefly describe two major ethical issues from the article titled "Enron Ethics (Or: Culture Matters more than Codes) (Sims and Brinkman, 2003), and indicating why these issues are 'major' in your eyes. (250-300 words)

QUESTION TWO: Aristotle's Virtue Ethics: Watch the following YouTube video and answer the following question: How might we enact and develop virtuous traits? How does this theory compare to consequentialist and non-consequentialist theories?

QUESTION THREE: CSR STATEMENT FROM KELLOGG'S In its CSR statement the food manufacturer Kellogg's states the following: Kellogg Company has a rich history of corporate social responsibility, a history that has grown and evolved to meet the complexities of today's business world and the challenges of a global society. Our founder, W.K. Kellogg, sought to 'invest my money in people'. That legacy continues to guide our company and our people. Social responsibility is a way of life at Kellogg. It means investing in and enriching our communities. It means encouraging employee volunteerism. But it means much more. Our commitment to being a good corporate citizen also includes:

• Protecting our environment.
• Selling nutritious products and advocating healthy lifestyles.
• Acting with integrity and adhering to the highest ethical standards.
• Promoting diversity in our work force and partnering with diverse suppliers.
• Ensuring a safe, healthy workplace". (http://crr.kelloggcompany.com/en_US/corporate-responsibility/workplace/employee-safety.html)

In 2001, the Food Commission, a British campaign group, tested 18 breakfast bars and found that they all had higher levels of sugar than nutritionists recommend for a healthy breakfast and 10 had higher fat levels. Among one of the worst tested was Kellogg's Coco Pops bar (BBC News, 23 October 2001, news.bbc.co.uk/2/hi/health/1613141.stm). Australian consumer magazine Choice reports that Kellogg's LCM bars should not be recommended as a regular lunch-box food since they have little dietary fibre and contain a harmful level of saturated fat (http://www.choice.com.au/media-and-news/consumer-news/news/childrens%20snack%20bars%20unhealthy.aspx). Do you think that Kellogg's CSR statement is sincere, or is the company merely trying to convince stakeholders that it is a socially responsible company? Assess Kellogg's CSR statement using Kantian theory. (250-300 words)

QUESTION FOUR: Fair trade can sometimes be grounded in the assumption that it helps to address slave labour and give fair returns to farmers. What other perspectives on fair trade could be considered? Do corporations have a responsibility to the global community? (250-300 words)

1000 words

10 references.