Competitor Analysis

Please choose who you believe is your most significant competitor and respond to the following questions.

Business Definition: What business does this competitor appear to be in? What markets do they serve, what customer needs are satisfied?

Source of Competitive Advantage: What do you believe this competitor views as their source of competitive advantage?

Strengths and Weaknesses: How would you characterize the primary strengths and weaknesses of this competitor? How can you exploit their weaknesses while defending against their strengths?

Self-Analysis: How does this competitor view your firm? Do they consider you a threat? What weakness(es) does your firm have that might be viewed as an opportunity for this competitor?

Strategic Assumptions: What moves do you anticipate this competitor will make in the next 3 years and how will you respond to them?