Competitive Strategy Assignment -
Assessment Description - Choose 2 of the topics that have been covered in lectures 4-9 from the following list:
- Lecture 4 - global strategy as business model change
- Lecture 5 - target markets and modes of entry
- Lecture 6 - globalising the value proposition
- Lecture 7 - global branding
- Lecture 8 - globalising the value chain infrastructure
- Lecture 9 - Globalising the supply chain
Select 2 organisations from any 2 service industries (4 organisations in total). For each organisation explain how they have applied your chosen theory(ies) and critically evaluate their approach and the reasons behind their successes/failures with respect to the theory.
Your evaluation should include counter arguments where available, which consider alternative views on the theory topic or address situations in which an organisation has been successful or unsuccessful, contrary to the theory's recommendations and why this has been the case.
You should choose different organisations to those covered in the lectures/learning activities or mini case studies.
This is a group assignment. Every member of the group is expected to be able to discuss all areas of the report and be a fully active participant in the presentation. You should meet many times and discuss the issues identified in the report.
Recommended Structure -
Group Report: Your assessment should be submitted in formal report format with an Executive Summary, Main Body, Conclusion and Bibliography. You are recommended to use, at the very least, a Word (or similar) report template to give your report a professional look and feel.
You do not need to define the concepts in detail. Descriptive material has negligible value and should be avoided. The report should focus on analysis, discussion and recommendation, enriched by ideas found in journal articles.
In business you will be expected to produce short well-argued reports. This is where you demonstrate that skill.
Group Presentation: Your group will be required to do an in-class presentation during the tutorials. The presentation will last no more than 10 mins and all members are required to present.