Competitive Strategy Assessment: Business Strategy Report

A key concern of strategic management is making prudent and effective use of an organisation's resources and capabilities to achieve the organisation's goals in light of prevailing external conditions. Thus, for this assessment you are required to choose one of two prescribed case study organisations and conduct an analysis of that organisation's internal and external environments, then make recommendations as to how the organisation might maintain or improve its competitive advantage.

Specific instructions

This assessment is designed as an experiential learning exercise by having you apply theoretical concepts to real-world situations in a critical manner. You should adopt the mindset of a business strategist for the organisation you have elected to base your report on. Your business strategy report must be presented using academic report format. It should conform to the format set out below, and should also include a professionally laid-out table of contents prior to the executive summary.

Attachment:- Report Format.rar