Please help if possible:
Step 1: Review PepsiCo business as described in the Cohesion Case as well as the company's most recent Annual Report and Form 10k
Step 2: Review industry and competitive information pertaining to PepsiCo.
Step 3: Develop a SPACE matrix for PepsiCo. Write a one-page executive overview summarizing strategies that you recommend for this business segment, given your SPACE analysis. Avoid generic, vague terms such as market development.