Competitive Analysis Grids
Grid 1 - Industry Analysis Grid Using 5 forces Model
Your New Venture: __Dessert food turck
Number of the type of industry you are entering.
Emerging
Fragmented
Mature
Declining
Global
Force 1: Power of new entrants
What are the barriers to entry and how easy are they to overcome?
What companies are likely to enter our industry and when are they likely to enter?
Force 2: Power of substitutes
What are the substitutes for our product?
How many customers would consider substitutes?
Force 3: Power of Suppliers
Can firms in the industry switch suppliers easily?
How many suppliers service the industry?
How important is suppliers' quality and service to ours?
What is our bargaining power with suppliers?
Force 4: Power of customers
Who are the customers and how concentrated are they?
How fast is demand growing?
What are the possibilities for creating new markets or niches?
Force 5: Power of competitors
What are the major competitors and their characteristics?
How does each differentiate their product?
How competitive is the market?
Grid 2 - Competitor Analysis Grid
Compare two competitors working in the area of your own business venture. (For example, if you were starting your own pizza business, two competitors might be Pizza Hut and California Pizza. Think of some detail or comment to insert after each feature. Add other features as you think of them.
Price
· What is the competitor's price?
· What types of terms, discounts, and promotions does competitor offer?
Product Design/Uniqueness
· How is competitor product/service different? Similar?
· What features of competition's product are superior?
· What variety is offered.Selection?
Financial Condition
· Is the competitor profitable?
Market
· Does the competition cater to mass or target market?
· What are volume and market share of competitor?
Management
· How strong is the competitor's management team?