Competitive Advantage

You have learned a lot about strategic planning and the importance of having great communication between departments and sharing information using systems and processes agreed upon by the management team of a company. The ability to plan and communicate is a competency businesses look for when hiring.

To assist you in the development of this competency, you will build a strategic plan for a fictitious or real business during this course. Each week you will study and ‘strategically' create a piece of the plan. The last week of the course you will put the pieces together to create your strategic plan!

Assignment

Write a 2 - 3 page paper where you explain the competitive advantage of a real or imagined business.

In your paper address the following:

Select an existing business or create one of your own. Describe the business in detail. Describe the product or service. Describe the goals and objectives of the company. Finally, elaborate on the company's strategic plan based on Porter's Three Generic Strategies. Where do they fit and why?

Note: If you select a real company please provide a link to their web site as a reference in APA format.

Carefully select the business since you will be completing additional assignments for this business in future weeks.

Include a title page and 3-5 references. Only one reference may be from the internet (not Wikipedia). The other references must be from the Grantham University online library. Please adhere to the Publication Manual of the American Psychological Association (APA), (6th ed., 2nd printing) when writing and submitting assignments and papers.