1. A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketing are __________ and word of mouth activity.
a. parental guidance
b. peer pressure
c. opinion leadership
d. government regulation
e. pricing levels
2. The trade feedback effect is one argument for:
a. decreasing a nation's exports.
b. increased tariffs and quotas.
c. international trade associations.
d. decreasing a nation's imports.
e. free trade agreements.
3. An international company that wants indisputable proof that its supplier maintains a high level of quality management could ask the company to:
a. apply for an ISO 9000 certification.
b. allow its engineers to study all of the supplier's proprietary information before establishing any formal relationship.
c. enter a tying agreement in which it only sells to one customer-the international one.
d. show how it is listed in the NAICS to prove its quality focus.
e. do none of the above because a mechanism for proving organizational quality does not exist.
4. International trade statistics indicate the largest exporting industries in the United States focus on __________, not __________.
a. organizational customers; ultimate consumers
b. ultimate consumers; organizational consumers
c. governmental agencies; ultimate consumers
d. governmental agencies; organizational consumers
e. ultimate consumers; governmental agencies
5. Competitive advantage for global firms grows out of relentless, continuing improvement, innovation, and __________.
a. location in a highly developed country
c. employment of a multi-cultural or multi-national staff
d. membership in a formalized trade organization
e. company size