Competition Shoes, Inc. The ad read, “Competition Shoes – We know what it takes to keep you running.” Marc Mulletini looked at his running shoes and knew they only had a couple of kilometres left in them. Marc had only recently taken up running, but he was now addicted and generally ran 25 to 30 kilometres a week. H realized that his running shoes were not high quality, and now that he was a serious runner, he wanted the proper equipment – and that meant better shoes. He decided to see if Competition Shoes had what he needed. That night, he went to the store: Salesperson: Hello, what can I help you with this evening? Buyer: I am looking for a new pair of running shoes. Salesperson: Do you have a particular shoe you would like to try on? Buyer: To be honest with you, I’ve been running for only three months, and I don’t know very much about running shoes. Salesperson: How much do you run a week? Buyer: I’m up to about 30 kilometres. Salesperson: That’s a lot of running for a beginner. Do you plan to compete in the future? Buyer: Well, I started running for the exercise, like so many people do, but I really enjoy running, and I would like to prove to myself that I can finish a marathon. Salesperson: So you would like to compete. Buyer: Come to think of it. I guess I would. Salesperson: Where do you do most of your running – on a track, grass or pavement? Buyer: There is a high-school track a few blocks from my house, but I have to run on the street to get thee and back. Salesperson: Mr. Mulletini, I have two shoes that I believe will work very well for you (showing Marc two shoes from the display). This Nike shoe is very sturdy and generally holds up well for people who put in a many kilometres as you do each week. This Big Paw Olympian (showing Marc the other shoe) is just as sturdy and has this wide, vibration-reducing heel. This heel will save your fee and legs a lot of stress. It’s especially made for running on hard surfaces. Buyer: I’ll try on the Olympian model. I’ll probably need a size 10. (The salesperson gets the shoes, and Marc tries them on.) Salesperson: How do they feel? Buyer: Great! (realizing the differences between these shoes and his old pair) I’ll take them. Salesperson: That’s wonderful! I know they will suit your needs. Now come over here, I want to show you our new, thick, runners’ socks. With your running schedule, I think you will need three pairs of new socks.

1. What did the salesperson do correctly in this situation? Do you think any errors were made?