Competition oriented pricing competitive oriented pricing, Ask an Expert

Management Studies

Competition Oriented pricing: competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive parity in the matter of pricing. 3 policy options are available to the firm under this pricing method:-

Premium Pricing
Discount Pricing
Parity Pricing

Premium pricing means pricing above the level adopted by competitors. Discount pricing means pricing below such level and parity pricing means corresponding competitors pricing.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9511531

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