Compare the homburg and bucerius findings see a marketing, Ask an Expert

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Compare the Homburg and Bucerius findings (see "A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance") with the position taken by Ohmae (see "The Global Logic of Strategic Alliances") some 16 years earlier. Would the Homburg and Bucerius findings cause Ohmae to change his position? Why or why not?

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Category:- Operation Management
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