Will McDonald's succeed in growing as a consequence of the company's strategic choices? How would you compare McDonald's and Wal-Mart's growth strategies?
Case Instructions:
Study the concepts in the Background Materials section, so that you may critically apply these concepts to facts in the case.
Read the following articles about McDonald's. Be sure that you perform additional research.
Perform a SWOT analysis of McDonald's.
Identify and analyze the main strategic choices that McDonald's has made at all levels (business, functional, corporate, and global).
Compare the growth strategies of McDonald's versus Wal-Mart.