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Management Studies

Compare and contrast the similarities and differences regarding the needs, wants, and psychographics of your current and new market segment.

Create and describe the key messages from a branding perspective that you wish to deliver to the new market segment that will provide the greatest impact.

Explain why this message will appeal directly to the new market segment.

Discuss whether digital or traditional approaches will provide the best promotional channels for your new target market, and explain why.

Identify 2 communication channels that will reach your specific target segment, and explain why these are appropriate for your specific target segment.

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Marketing Management, Management Studies

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