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Compare and contrast the diversification of two case firms :Macdonald and Johnson & Johnson. Identify the different industries in which each firm operates and discuss whether each firm is highly diversified. If the firm is highly diversified, discuss whether the firm pursues related or unrelated diversification strategy. If the firm is not highly diversified, propose a new diversification strategy for the firm by identifying the industries the firm should enter and discussing whether it should pursue a related or unrelated diversification strategy.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92571749

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