problem1. Describe with instances the meaning of shadow branding?
problem2. What is the differentiation between umbrella branding and portfolio branding?
problem3. List all the six market strategies for protecting Intellectual Property Rights (IPRs).
problem4. What is the optimum size of the product line?
problem5. Provide three reasons why branding is significant to an organisation.
problem6. Draw a diagram of the BCG matrix; label the axes and show where the many product categories fit.
problem7. Describe the sequence of a Blue Ocean Strategy for the new product development.
problem8. Make a distinction with exs the concept of point of parity and point of difference.
problem9. Describe the concept of selling the brand inside.
problem10. Compare and contrast Reverse Positioning and Breakaway Positioning strategy.