Dodo Club is a Mauritian company selling packaged holidays. The club offers ‘cheerful and cheap’ package holidays to Africa and targets 18-25 age group. Dodo club is planning to add new destinations. Management would first like to know about customer’s preferences and opinions. Dodo club conducted marketing research taking into consideration the two types of research designs. 5 focus groups are conducted followed by the survey for data collection. A sample size of 500 individuals is selected for the survey. Management decision will be based on both kinds of decision.
(a) Describe the kinds of research design that management may undertake before introducing any new destination.
(b) Make a distinction between cross-sectional and longitudinal designs.
(a) The procedure of conducting a focus group involves careful planning before proceeding. describe fully the procedures for conducting the focus group.
(b) Compare and contrast focus group interview with In-depth interview.
(c) What are the major advantages and drawbacks of online focus-group?