Company: United Rentals (NYSE: URI)

• Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final product cannot be longer than 16 pages in length, which includes all tables and matrices but excludes the title page and reference page.

Those items identified in the technical analysis should appear under the appropriate heading in the paper.

Do no use an Appendix.

• Review assignment grading rubric and periodically throughout completing the report, review.

• Follow the following format using these topics as headings:

o Title page with title, your name, the course, the instructor's name;

o Company Background/Information

o Internal Environmental Analysis

o Strategic Analysis & Strategy Selection

o Reference page

Under the appropriate heading, include the following:

• Background analysis including vision and mission statements and objectives

• Internal Environmental Analysis

• Corporate Level Strategy

• Business Unit Level Strategy

• Functional Level Strategy

o Explain how these strategies align with the company's vision and mission statements;

o Assess the company's interactions with its stakeholders, the organizational structure, the organizational culture, and communication/decision making among managers within human resources, marketing production, operations, finance and accounting, R&D, and computer information systems, which can be accomplished by viewing the company's website, interviews, and surveys.

• Financial analysis for the last reported fiscal year:

o Use the company's income statement and balance sheet to calculate key, but no less than 10 key financial ratios to the business. There must be a mix of the different ratios so that the ratios do not all come from the same category. Show the calculations.

o Using Excel or a Word table, record key financial ratios in the first column;

o Research the industry average financial ratios for the same ratios above and record in a second column. If you cannot find an industry average, then select another ratio; [Ratios presented should not all come from the same category]

o In the third column, indicate whether the financial ratio is a strength, a weakness or a neutral factor.

o Explain the results and compare and contrast the company financials to the industry.

• Technique Analysis: develop and explain an IFE, BCG matrix, Grand Strategy Matrix, and QSPM. The expectation is not to copy from the Internet but to develop one's own. The various tools are to appear in the appropriate area of the paper and not in one section of the paper.

• Strategy Analysis:

Identify and explain company strengths and weaknesses. Discuss success factors and what the company must do to perform successfully in the industry? Discuss what strategies would allow the company to capitalize on its major strengths. Discuss strategies that would allow the company to improve upon its major weaknesses

• Generate a minimum of three possible alternative strategies for the company;

o Identify and discuss cultural factors that should be considered in analyzing and choosing among the alternative strategies;

• Prioritize and explain the selection of alternative strategies

• Recommend the best one or two strategies among the alternative strategies and explain why these strategies are the best;

Step 3: Create an introductory paragraph. The Introduction should clearly and concisely convey the main points of the assignment's requirements.

Step 4: Write a summary paragraph. A summary paragraph restates the main idea(s) of the essay. Make sure to leave a reader with a sense that the essay is complete. The summary paragraph is the last paragraph of a paper.

Step 5: Using the grading rubric as a comparison, read through the paper to ensure all required elements are presented.

Step 6: Proofread the paper for spelling and grammatical issues, and third person writing.

• Use the spell and grammar check in Word as a first measure

CHECKLIST

Content: Background including Vision, Mission and Objectives

o Background including vision, mission and objective are presented and thoroughly discussed; Vision, mission, and objectives are thoroughly discussed in terms of the definition. For example, vision is forward thinking and mission is about goals and values of organization).

Content: Internal Environmental Analysis

o Internal Environmental Analysis including corporate, business and functional analysis are presented and thoroughly discussed. Thorough discussion of stakeholders, organizational structure, organizational culture, and communication/decision making among managers within human resources, marketing production, operations, finance and accounting, R&D, and computer information systems

Content: Financial Analysis

o Financial Analysis thoroughly and accurately presented with calculatedkey financial ratios, industry averages presented, strength/weakness/neutral identified and company financials to the industry compared and contrasted.

Content: Technique Analysis

o Technique Analysis: accurate development of each technique with thoroughly explanation of IFE, BCG matrix, Grand Strategy Matrix and QSPM; techniques are thoroughly discussed in terms of overall analysis.

Content: Strategy Analysis

o Strategy Analysis accurately and thoroughly presented with discussion about strengths and weaknesses, success factors, how strategies can capitalize on major strengths, improve upon weaknesses, at least fivealternative strategies; cultural factors and selections are prioritized.

Content: Recommendation

o Recommendation for the best strategy among alternatives strategies is thoroughly discussed. The selected strategy(ies) aligns with all elements of the SM process.