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COMPANY: STARBUCKS

Research the Internet using a search engine of your choice for internal and external data or information on one of the following companies: Uber, Verizon, Facebook, Microsoft®, Apple, Starbucks, GoogleTM, General Motors, Amazon, Whole Foods Market, Capital One Financial, or Hyatt Hotels.

Discuss with your team how the selected company can improve within one of the following areas: customer service, employee morale, or greater market share.

Rate the company's readiness for change using Table 4.1 "Rate the Organization's Readiness for Change" in Ch. 4 of Organizational Change.

Replicate this chart, complete it, and submit it as an attachment to the written paper required for this assignment.

Write a 750- to 1,050-word paper, written in the third person voice, and address the following issues:

  • Evaluate the data to be used in internal and external organizational change management.
  • Describe the pros and cons of the information you gathered.
  • Articulate an effective improvement plan for the needed change
  • Discuss a vision for change, and craft a vision statement appropriate for the change sought.
  • Create a model to assess your company's readiness for change. Describe your model and its components.
  • Include a conclusion to summarize your research and the company's readiness for change.

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