Company: Singapore Post in Global context

You must use analytical tools/frameworks that have been published in recognised scholarly publications. Focus on developing and demonstrating:

1. What is the purpose of the Michael Porter's 5 Forces analysis

- The bargaining power of suppliers: eg. Freight Service Providers

- The bargaining power of buyers: eg. Users of Singapore Post's postal services

- The threat of entrants

- The threat of substitutes

- The intensity of competitive rivalry

2. What is the strength of each force, now and in the foreseeable future?

3. Any main driving forces? How so?

4. Are there interconnectedness between the forces? E.g., increased threat of entry has increased supplier bargaining power.

You must make reasoned, argued conclusion(s) on the structure of the Industry/market/sector(s) and any competitive/cooperative forces that are operating on and within it. Use this analysis to inform later aspects of your assignment.

A minimum of six (6) academic journal articles must be read and cited.

Any use of comments, information, data or quotations from others (books, journals, newspapers, web etc.) must be cited using Harvard referencing style.