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Company reserch

For your organization ( Alaska Airlines) please research and respond to these two questions:

Define a specific product or product category that your organization markets.

1) How would you segment the market for this product category? Use at least three key relevant segmentation dimensions (bases). Profile two viable segments.

2) Evaluate the attractiveness of these two market segments.

3) Now, write down a list of at least three competitors.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92512502

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