Company refers to the organization that markets or produces products or services, brand refers to the image and Personality Company applies to its products. The two can overlap. Brand image promises customers benefits that are important to them. A business brand offers customers lower costs, improved productivity and higher performance and reduced maintenance time.

No, it depends on the convenience which it gives to the customers. The crowded aisle may be due to some sale at the store and that does not mean lost f competition. competition exists when there are store directories, well laid out and clearly marked aisles, wider aisles, consistent in stocks, clearly presented pricing, easy return policies, sufficient staffing , expanded services. These all factors makes them beneficial to other ones and leads to competition with least costs and more profit.