Company Marketing Strategy Analysis:

Objective: To analyze the marketing strategy of a major corporation.

Objective: To provide each student with the opportunity to deliver a professional marketing presentation in an educational and supportive atmosphere.

The written marketing analysis report should include:

Introduction - Summarize briefly the company, history, background etc.

Situation Analysis - Briefly summarize the company resources, competitive environment, general economic conditions, and the type of market structure, major competitors, and any other items important to understanding the current market environment. .

Discuss and Analyze Current Marketing Strategy-this section will include marketing objectives of the company, mission, vision, marketing mix strategy, segmentation strategy and target market strategy.