Unit 1 Module: Abstract, Mission and Vision

Part A: Case Abstract

1. Select your case using the cases found in the second half of the textbook [I will choose CVS Caremark Corporation - 2011]. Choose your case carefully. You should select a company that is publicly traded. 
2. Conduct background research on this company. Prepare a written summary of findings that focus on the company's background, main products, product markets, employees, compensation, and its main competitors. This written summary should be approximately 2-3 pages.

Part B: Mission and Vision Statements

1. Identify the company's existing vision, mission, objectives and strategies.
2. Evaluate the company's mission statement, using the recommended modules of a mission statement.
3. Write an improved mission statement for the company that meets the characteristics summarized in your textbook.
4. Write a one-sentence vision statement for the company.