Company: Citigroup

Company analysis:

1) Full company name; home office (city, state, country); name of CEO and name of President or indicate if same; stock symbol; stock exchange where stock is traded; closing stock price as of the Friday before the date the project is due.

2) History of the company. Where was the company founded and who was/were the founders? Indicate any major events in the company’s history like mergers or acquisitions?

3) What primary industry does this company compete in and who are their major competitors. Is there any public economic data that indicates their overall competitive position?

4) What is the enterprise level strategy (mission/vision/values). What does the company stand for? Substantiate this, if you can, with research and citations. What is their “Brand Promise”?

5) Corporate level strategy. What is this strategy and if there are portfolio businesses, name the top three held by this company?