Company : David Jones

Assessment

You are required to write a 1,500-word report; outlining the PR errors made by a company in a real case from the business world; and make recommendations as to how the company should have handled the issue from a PR perspective. Your answer should draw on your knowledge of PR theory, practical considerations, and your own creativity.

Choose one of the three companies/issues listed below:

- David Jones Ltd in the Kristy Fraser-Kirk legal case, where the CEO, Mark McInnes, resigned amid allegations of sexual misconduct

- Malaysian Airlines in the loss of MH370 and its subsequent handling of its relationships with the families of the victims

- BP's handling of the oil spill in the Gulf of Mexico and the actions of the CEO in the wake of the disaster

Your answer should be in report format:

- Cover page

- Contents

- Executive summary

- Introduction

- Main report

- Conclusions

- Recommendations

- References (Harvard or APA format)

You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required.

The following guidelines are to assist you with presentation and layout:

- Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date

- Use Arial, Calibri, or Tahoma, 12 pt font

- Double spacing

- Double justification of text

- Headers and footers on all pages other than the cover page - headers and footers should contain your name and student number, the unit number and name, and a page number

Attachment:- help.rar