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Companies use many tools to learn more about the specific market segments they plan to target. An example of one of those tools is PRIZM. Visit ZIP Code Look-Up and search by a ZIP code of your choice. Some options to consider include Beverly Hills 90210, Las Vegas 89101, Miami Beach 33139, or Manchester, NH, 03101. Review which segments are assigned to the area, and read about two of them. In your post, share the two segments assigned to the area. Describe the attributes of these segments and what strategies marketers should use if they were trying to reach someone in this area.

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Marketing Management, Management Studies

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