Ask Marketing Management Expert

Companies today can no longer afford to provide training and development without an established plan. Making this decision requires a training strategy focused on business needs, customer expectations and skill development of employees.This will then ensure that the company can proceed to measure whether it has the right people in place with the right competences, knowledge, experience and capabilities necessary for both current andfuture responsibilities. This will allow real development and progress to be made.

More often than not, training and development activities are developed in response to the departure of valued employees, a rash of customer complaints, or major crisis. Some examples of crisis plans include the Maple Leaf listeria outbreak, the Toyota recall, and the BP oil spill.

Utilizing your textbook and any additional resources, you will develop a Strategic Training Plan to convince senior management to support this investment. This can be a company you used to work for, one you currently work for, in response to a crisis or a fictional organization. Samples will be provided under Course Documents.

Fairfield-Sonn (1987) detailed a strategic decision making model in his classic article, "A Strategic Process Model for Small Business Training and Development". (Available under Course Documents).He included a case example demonstrating the use of the process. You can use this model or any other that you prefer. You will be required to include a Strengths, Weaknesses, Opportunities and Threats (SWOT), or similar analysis (SOAR) with regard to performance management and training.

SWOT Analysis Template will be provided under Course Documents.

Please follow APA format when referencing articles and additional materials. A tip sheet as to the basics of the APA format is provided for you under Course Documents. This should be between 1000-2000 words, depending on the type of organization or industry selected.

 

 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91182195
  • Price:- $40

Priced at Now at $40, Verified Solution

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As