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Management Studies

Companies must consider four special service characteristics when designing service marketing programs:

1. Choose your most recent service experience you had at your personal bank and discuss whether it has search, experience, or credence attributes.

2. Explain your chosen service using the four special service characteristics.

3. Explain how your chosen service brand differentiates its offer, delivery, and image.

4. Finally, apply SERVQUAL model to evaluate its service quality performance.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92538322

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